MKT 315 WK 6 QUIZ 4 CHAPTERS 8 9 - 1272 Words

MKT 315 WK 6 QUIZ 4 CHAPTERS 8 9 To purchase this visit here: http://www.coursehomework.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at: help@coursehomework.com MKT 315 WK 6 QUIZ 4 CHAPTERS 8 9 MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE 1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels? a. The warehouse clubs attract thousands of customers each year. b. Companies can sell last year’s style/model easily at the warehouse club. c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent. d. These types of manufacturers are changing their distribution channels†¦show more content†¦d. Identify where customers make their purchases. e. Identify costs in high density and low density regions. 13. Which of the following is not a type of geographical area for which census data are available? a. MSAs b. PMSAs c. MRCs d. PIPs e. CBDs 14. Key published sources for locating markets include all of the following except: a. Census Bureau’s Metropolitan Map Series. b. Commercial Atlas and Market Guide. c. Editor and Publisher Market Guide. d. The International Business Guide to Distributors. e. Sales Maps for Retail and Industrial Markets. 15. MSA stands for: a. Measures and Standards of Accuracy. b. Managerial Statistical Analysis. c. Management Standards Agency. d. Metropolitan Statistical Area. e. Marketing Selection Areas. 16. Market size refers to: a. The square miles within the market geography. b. The dollar volume of sales in a market. c. The number of buyers in a given market. d. The number of outlets within the market geography. e. The number of wholesalers in a specific industry. 17. If market geography and market size are both increasing, the average cost of serving buyers is sure to: a. Increase. b. Decrease. c. Remain the same. d. Cannot be determined with the information provided. e. Increase at a faster rate than additional revenues. 18. Market density refers to: a. The number of buyers in a geographic unit. b. The absolute number of buyers per intermediary. c. The ratio of dollar sales to number of