The Worst Things Freelance Writers Are Doing to Lose Business

Ahh, you searched on Google for freelance writer and after reading hours upon hours of blog posts, you decide this is the freelance service for you. Im so happy you decided to become a freelance writer, but I dont want you to get the false impression that its easy to land clients or make a ton of money. In truth, like any other new business venture, it takes time and investment to see any success. But, for many of us ahem, *raises hand we try the DIY approach to freelance writing. This is exactly what I did and I made terrible mistakes that costed me clients and cash. From pitching mistakes to writing mistakes, Ive done them all. I had to learn the hard way on how to succeed as a freelance writer and you know what? I dont want you to go through the same things as I did. So, to help you, Ive rounded up common freelance writer mistakes that you might be doing right now! Are you guilty of these freelance writer mistakes? The sooner you identify these critical errors in your business, the sooner you can fix them. Are You Doing These Things to Hurt Your Business? 1. You Dont Believe This is Your Business I get it Its hard to feel confident in your role as an online writer when youre brand new to the scene. However, freelance writing isnt a hobby. This is your new business, so act like it is. Youre the one responsible for finding writing jobs, negotiating with prospects, networking and more. As an online writer, you have to manage your projects and send invoices and all of that signals this is a legit business! Also, know that it might take time to hone your writing skills and get to the point that you have the confidence to make cold pitches or take on bigger clients. 2. Youre Trying to Be an Expert at Everything Just because you are a great writer doesnt mean youre a good fit for every type of company out there. Dont apply for writing jobs saying that you can write about anything with enough research. This can open the doors to anxiety when writing for clients and imposter syndrome (you know, other people thinking you are the expert when you really arent). Also, dont tell potential clients that you have always had an interest in X topic and then provide writing samples of writing in a different niche topic. This can confuse potential clients and hinder landing that job. Business owners are simple if you say youre a health writer they expect you to provide health related writing samples! But, sometimes faking it until you make it does have its place. When I first started out as a freelance writer I pitched to anything and everything that I was remotely interested in. A newspaper in the automotive industry responded to my pitch and they ended up hiring me. While I didnt know much about oil prices or race car drivers, I was confident that I could research and find credible sources to write my articles. 3. You Appear as the Desperate Freelance Writer Even though you might actually be desperate for writing clients, you cannot ooze that persona when pitching or replying to job ads. If a potential client wants you to do unpaid test articles or wants a lower rate, dont give in because you just want any money. This move can earn you a few dollars now, but it ultimately hurts your career progress. Plus, it wont push you ahead as a freelance writer. The only time this would be acceptable is if you havent landed your first client and all youre doing is guest blogging or writing samples. If that first gig is a lower paying gig than what you determined to be your rates, I say take it! Thats what I did and then whenever I applied to new online jobs or companies contacted me, I upped my rate. Not every prospect agreed to my rate, but once one did, the next time I pitched I pitched a higher rate. I did this until I was comfortable at what Im earning per 500 words. But, drop that lower paying client once you land a better client or negotiate a better rate with them. You dont want to spend most of your precious time with a lower paying client. Instead, spend the bulk of your time pitching to better freelance gigs. 4. Your Grammar Stinks Too many typos, run-on sentences, and fragments can irritate editors and clients alike. I try to read Strunks The Elements of Style yearly as a refresher, and I have a copy of the AP Stylebook for quick reference for my formal projects. For my blogging clients, using Grammarly is sufficient to catch grammar errors. We are all human and prone to mistakes, especially when we are sleep deprived or pregnant/postpartum. Dont expect yourself to be perfect, but also equip yourself with the right tools to avoid common errors. 5. You Miss Deadlines Clients prefer a reliable writer over a perfect one. Remember that when you start landing clients and trying to manage your workload. Editors can fix minor issues with your copy quickly, but they cant edit an article that isnt in their hands. If you struggle with deadlines, try breaking down your assignment into smaller sections and assign yourself a deadline two to three days before it is actually due. This is what I do and it ensures that I always exceed my deadlines, wowing clients to hire me for more projects! 6. You Bug Your Client Too Much Clarifying an assignment is one thing, but continually asking your client questions or for checks will get to them quickly. This was one of the biggest mistakes I did when I landed freelance writing jobs I wasnt too sure about. But I had to remember that many clients are busy, which is why they hired me! If you can prove that you are a stress-relieving, essential part of their business, you will be their go-to writer for everything. Plus, they look to us freelance writers professional writers as the expert here. WE ARE THE EXPERTS in writing and the business side of writing. So, they should look to us with the on-boarding process or delivering the product. 7. You Dont Follow Instructions Some freelance writing assignments will come with specific guidelines for SEO or word count. For these clients, these arent just recommendations. Dont think if your client asked for 500 words that they will be just as happy with 900. There have been times I was assigned a big topic, like Plan Out Your School Year Month by Monthwith a 500-word maximum. So basically, with an intro, conclusion, and 12points, each section would have to be 35 words. I let them know it would be hard to give concrete advice in a piece with a limited word count. This then helped them see that it would be better to break up the piece by seasons. Still not the length I desire but more realistic. For my other clients, the more words the better. Since my niche is digital marketing, for my clients to start ranking in Google, they know that long-form content is king. This is the type of content that Google finds highly valuable and rank on page one. So blog posts longer than 2,200 words is only a guideline for my clients. However, for new clients I always make sure to let them know that I went over the limit and to let me know if they want me to pare it down (as much as I possibly can!). For example, my latest assignment was a 3,500 word article and I turned in 4,025 words. In the whole scheme of things, the extra 525 words isnt anything to note. 8. You Make Repeated Mistakes Ive been picking up more big brand clients and these brands come with huge editorial guides, conference calls for pitching topics and pages upon pages of different buying personas. With the addition of newer brand clients, I make mistakes like when I have to switch between different AP preferences. One client likes all numbers in numeral form, while others adhere to writing out anything less than 10. Another client likes percent written out and another prefers the symbol for snappier writing and my Canadian client spells out percent like this per cent. Dont even get me started on the Oxford comma. It can be hard to keep track of all of these preferences or when an editor points out a mistake. What I have to do now is fill out the client profile in my Productivity Planner for Freelance Writers for each client and quickly bullet point important style notes as well as an editors previous notes. This then allows me to review the clients note quickly without having to dig up old emails or their 10-page style guide. 9. You Get Defensive About Your Freelance Writing Work When you receive critique from a blog post you submitted or are asked for edits, try not to take it personal. Youre not your writing. Some edits might need to be done due to writer errors and others might be requested due to preference. But, make sure to tell your clients during the negotiations of how many revisions you do for each project. For me I do no more than two. And if a client asks for two revisions, Ill most likely not work with them again. I dont have the time to try to fit my writing for that brand and its better for both parties to part ways so that they can find a writer for them. This has only happened two times in the five years of being a freelance writer! 10. You Offer Everything and the Sun Freelance writers have somehow become the go-to for everything in the realm of content marketing. Some clients want their writers to do SEO research, interviews, edit, fact-check, create social media prompts, provide images, and promote the content. If you can get the article featured on a big site too, Great, they say. Your job as a writer is to write. You are not a data scientist, social media manager, or PR rep. If your client wants you to do more than is typically expected in the realm of writing, then they need to pay you for the extra time required. I know as a new writer, you want that gig and you will take it, but be careful. As I mentioned previously, dont let that one gig consume most of your hours. You didnt sign up to be a freelance writer to be tied down to one job with a boss waiting for your work. Personally, I never take gigs that require more than writing or replying to comments on my blog posts. If they want me to edit other peoples work, then they can hire me as an editor too. 11. Your Rates Are Too Low Low rates can land you a few clients quickly, but they put you in a bad spot. With low rates, you attract lower quality clients (usually the needy or degrading ones). You will have to focus on quantity of work rather than quality, which wont allow you to scale your business. Its okay to start out with low-paying clients. The thing to remember is to have a plan to move up, dont stay at $.05/word! To be a successful freelance writer that makes a living out of this, you need to charge your worth. Are You Making One of These Mistakes? Its okay if you are making one of these mistakes. Now that you know, you can change and move on! Share in the comments any other mistakes you feel freelance writers are making that might be hurting their business! I want to help everyone out that not make the mistakes I did as a new freelance writer! Please pin me!